Description
By (author) Hardcastle Kate
Short /annotation:
Understand the psychological, technological and strategic elements behind creating engaging shopper experiences that drive retail growth.
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In the ever-evolving landscape of retail, understanding the science behind modern shopping habits – both online and offline – has become crucial for success.In this book, global consumer expert and multi-award-winning business consultant
Kate Hardcastle delivers a blueprint for the future of retail, exploring the psychological, technological and strategic elements that shape today”s retail environment and providing unparalleled insights from some of the world”s leading brands such as Erewhon, Selfridges, Aldi and Primark.Exploring every aspect of the consumer decision-making journey,
The Science of Shopping includes content on how emotions, perceptions and social factors can drive consumer behaviour as well how to use AI to personalize the shopping experience and the different tricks and tips retailers can use to engage and entice customers. Learn how to find the perfect price point, how to create cohesive shopping environments across all platforms and how you can create immersive experiences that resonate with customers with this practical and insightful guide.
Table of contents:
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- Chapter – 01: The Evolution of Retail: From High-Street Store to Online Marketplace
- Chapter – 02: The Psychology of Shopping
- Chapter – 03: The Digital Frontier: Mastering Online Retail, How to Captivate and Convert
- Chapter – 04: Blending the Physical with the Digital: The Rise of Omnichannel Retail
- Chapter – 05: Retail Theatre: Creating Immersive Shopping Experiences
- Chapter – 06: The Power of Brand Ambassadors: The Art of Shaping Perception
- Chapter – 07: Strategic Pricing: Find the Price Point That’s Just Right
- Chapter – 08: Offers, Coupons and Promotions: Tactics to Boost Sales
- Chapter – 09: Leveraging Data for Personalised Retail: Enhance Customer Satisfaction
- Chapter – 10: Bringing it all Together
Biographical note:
Kate Hardcastle is a multi-award-winning international consumer expert, broadcaster and commentator based in London, UK. With over 20 years” experience in consumer behaviour and retail, she works with some of the world”s biggest brands and in 2018 was awarded an MBE for services to business and entrepreneurship. She appears regularly on the BBC, ITV, Channel 4 and Sky News, as well as in Forbes and the Financial Times, and presents at events including the Financial Times Retail Summit, Retail World Congress, The Retail Summit UAE, Shop Talk Las Vegas, The Tech Show and Ideal Home Show.
Feature:
Explores the revolution of retail from traditional bricks-and-mortar stores to the digital marketplace and how this has impacted consumer behaviour
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Provides insights into the cognitive processes that influence buying decisions and strategies for how to engage customers more effectively
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Explains how to collect and analyse customer data to predict trends, personalize marketing efforts and tailor the shopping experience
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Features real-world examples from global brands such as Erewhon, Selfridges, Aldi and Primark
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